BACKGROUND

Friends of the Earth (HK) joining hands with Club 21 to organize an e-Card Design Competition entitled Make a Green Wish this Xmas. Members of the public will be invited to create their dream for a green Christmas, and encourage them to share their vision and good wishes with their family, friends, colleagues and many other who visits the homepage of FoE (HK) during the Christmas season.

Millions of hectares of forest are destroyed every year. Since 1995, Friends of the Earth (HK) has organized different Green Christmas programmes aimed at mobilizing the community to reduce the sending of traditional paper cards and to recycle all those they do receive. For a better and more eco-friendly way to share the joy of Christmas, an electronic card is an appropriate choice.


OBJECTIVES

1.
To provide a platform for entrants to produce a creative Christmas card with an environmental message to urge individuals to protect the environment and conserve natural resources.
2.
To make all the winning designs available for use so that the various sectors of the community can greet each other freely via this eco-friendly manner instead of sending traditional paper-made Christmas cards.
3.
To raise public awareness about environmental protection over the festive season.


: : : / Menu

/Category of Entrants

/Competition Key Contents

/Submission of Applications and Entries

/Prizes

/Judges

/Judging Criteria

/Regulations

/Deadline

/Inquiries





   
 


CATEGORY OF ENTRANTS

1. Open Category (Aged 18 or above)
2. Student Category (Aged 17 or below)


COMPETITION KEY CONTENTS

1.
Invitation to members of the public to design an e-Cards with the theme “Make a Green Wish this Xmas” to promote eco-friendly ways to share the joy of Christmas.
2.
Winning designs will be selected and will feature on FoE (HK) and Club 21 websites from the beginning of December 2007 (Names of the winners, and the logos of the co-organizers will be added to the card).
3.
The competition will also provide an opportunity for the public to send the winning Christmas e-Cards to their friends freely. FoE (HK)'s technical partner will turn the winning ideas into a user-friendly and practical format for the use by individuals that allows recipient's name and a personal greeting to be added by the sender.
4.
There will also be an option for the sender to choose to donate to FoE (HK) the money saved on buying paper cards.
5.
Winning e-Cards will be announced in a joint advertisement on Friday, 14th December 2007 in Mingpao and SCMP.
6.
Winners will also be notified individually to receive their prizes at the soft presentation to be held at retail outlets of Club 21.








SUBMISSION OF APPLICATIONS AND ENTRIES
1.
All entries must fill in an online enrollment form before the deadline, and upload the entry artwork(s) at the same time to our online platform.
2.
Each entrant can submit at least one but not more than two entries to the Organizer.
3.
The artwork(s) should illustrate an environmental theme to raise the recipient's public awareness of our environment (Hong Kong or worldwide); either photographic or pictorial works are welcome.
4.
The entrant should create a short Chinese and/or English title and message to go with the design.
5.
Sound effects and music for the e-Card could be included (optional).
6.
The format for the final artwork should be computer-generated works: JPG; animated GIF; or SWF (Flash).
7.
The dimensions for the final artwork should be 450 pixels; wide by 300 pixels high, at 72 dpi resolution, and the file size should be no larger than 600 KB.

       
 


PRIZES

OPEN CATEGORY

Champion:
1. HK$5,000 Fashion Gift Certificate of Club 21
2. Award Certificate

1st Runner-up:
1. HK$3,000 Fashion Gift Certificate of Club 21
2. Award Certificate

2nd Runner-up:
1. HK$2,000 Fashion Gift Certificate of Club 21
2. Award Certificate

Merit Prizes (5 places):
1. HK$500 Fashion Gift Certificate of Club 21 each
2. Award Certificate for each winner


STUDENT CATEGORY

Champion:
1. HK$1,000 Fashion Gift Certificate of Club 21
2. HK$1,000 Book Coupon
3. Award Certificate

1st Runner-up:
1. HK$800 Fashion Gift Certificate of Club 21
2. HK$800 Book Coupon
3. Award Certificate

2nd Runner-up:
1. HK$500 Fashion Gift Certificate of Club 21
2. HK$500 Book Coupon
3. Award Certificate

Merit Prizes (5 places):
1. HK$300 Fashion Gift Certificate of Club 21 each
2. HK$200 Book Coupon each
3. Award Certificate for each winner

  


JUDGES

Mr. Ray Fok
User Experience and Design Manager
Yahoo! Hong Kong Limited

Mr. Dwayne Serjeant
Creative Director
wwwins Consulting Hong Kong

Mr. David Yu
Interactive Designer
DHKY.com

Ms. Winnie Cheng
Marketing & Visual Merchandising Manager – N. Asia
Club 21 (Hong Kong) Ltd

Mr. Edwin Lau
Director
Friends of the Earth (HK)


JUDGING CRITERIA

1. Uniqueness of Content: 35%
2. Design: 30%
3. Creativity: 20%
4. Technique: 15%


REGULATIONS

1.
All entries must be accompanied by a completed online enrolment form.
2.
Each entrant can submit at least one but not more than two entries to the Organizer.
3.
Every piece of artwork submitted must be the original work of the entrant who should ensure there is no infringement of the rights (including copyright) of others.
4.
Entries should not have been submitted previously to other competitions or have been on public display.
5.
All entrants will be responsible for obtaining copyright permission for any background music used.
6.
The Organizer has the right to upload the entries to its website for the public to adopt without payment of royalty to the entrants.
7.
All artworks submitted to the competition will become the property of the Organizer who can use the artwork, including but not limited to website, publication, promotion or editing as they decide appropriate.
8.
Request for exchange or return of the artwork submitted will not be entertained after submission.
9.
The date of submission by email will be based on the date of receipt.
10.
The Organizer reserves the right to accept or reject any application, and while every care will be taken, is not liable for any loss or damage of the submitted artworks.
11.
The Organizer reserves the right to interpret and amend any of the Regulations of the competition at any time without prior notice. In the case of any dispute as to the interpretation of the Regulations of the competition, the Organizer's decision shall be final.
12.
All entrants agree to abide by the rules above.

  DEADLINE

11 NOVEMBER 2007 (SUNDAY) CLOSED

(Thank you for your support! The results will be published in Mingpao and South China Morning Post on 14th December 2007)

INQUIRIES

Friends of the Earth (HK)

Address:
2nd Floor, SPA Centre, 53-55 Lockhart Road,
Wanchai, Hong Kong

Tel: (852) 2528-5588

Fax: (852) 2529-2777

Email: greendeed@foe.org.hk

ABOUT THE ORGANIZER ABOUT THE SPONSOR
 


Friends of the Earth (HK)
www.foe.org.hk

Established in 1983, Friends of the Earth (HK) is a registered charity, dedicated to protecting and improving the environment locally and regionally through education, research and campaigns. Our goal is to raise public awareness, monitor environmental protection work, and promote sustainable development in Hong Kong. We have a membership of more than 3000 individuals.

Because FoE (HK) receives no regular funding from the government, we depend on the support of corporate and public contributions, as well as numerous volunteers. As one of Hong Kong's most prominent green groups, FoE (HK) has been catalyzing the community environmental debate and shaping policy change.

  


Club 21
www.club21global.com

Club 21 is a luxury retail company, established in 1972 in Singapore. Its portfolio includes fashion, accessories, homewares and technology. Club 21 operates multi-label fashion stores as well as licensed boutiques in Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, the United Kingdom and USA. It manages A|X Armani Exchange, ck Calvin Klein, DKNY, Luella and Mulberry in Hong Kong.

It is Club 21's 35th anniversary in 2007. To celebrate this milestone, Club 21 has chosen to highlight environment protection - a universal and urgent issue - as the cause for its year-long fund-raising and customer education efforts through various international and domestic initiatives. Club 21 global offices have each appointed a charity to support for the year and the appointed charity of Club 21 Hong Kong is Friends of the Earth (HK).

 

Copyright © Friends of the Earth (HK)