Alexandra Tracy, Green Finance Advisor of Friends of the Earth (HK)
You may not know this,
but the first recorded successful instance of crowdfunding occurred
in 1997, when Marillion, a British rock band, funded their reunion tour through
online donations from fans. Following
this success, ArtistShare became the first dedicated crowdfunding platform in
2000. Since then, many more platforms have been set up and the crowdfunding
industry has grown significantly.
Nowadays, biodiversity and conservation projects all over the
world are also turning to crowdfunding to generate the funding needed to
support their work. In low income
countries, especially, where government resources for conservation are limited,
this offers an opportunity to tap new sources of funding, even accessing donors
who are thousands of miles away!
Stand with Palau
Crowdfunding was an important element of the actions of the
Pacific island nation of Palau in 2014 to create a marine protection area in
its territorial waters. Conservation is
central to Palau’s government, whose constitution requires its leaders to “take
positive action to conserve a beautiful, healthful and resourceful natural
environment.” Its waters are home to
more than 1,300 species of tropical fish and 700 species of coral, as well as
seven giant clam species and some of the world’s most extensive seagrass beds.
Its proposed national marine sanctuary would cover an area of
230,000 square miles – equivalent in size to the state of Texas. Establishing the sanctuary required
significant investment in technology to maintain and enforce the protection of
the entire area, such as drones, satellites and passive monitoring buoys, as
well as a fleet of boats and planes. In
addition, ongoing capital was needed to research the effectiveness of the
protected area, publicise the new rules and educate locals about them.
To help cover some of these costs, Palau created the “Stand with
Palau” crowdfunding campaign. Through an
online crowdfunding platform called Indiegogo, the programme raised more than
US$100,000 from nearly 600 donors around the world, marking the first time that
a nation state has mobilised this sort of capital for marine conservation.
Funds and Awareness
In the years since, crowdfunding has become an increasingly
popular way of reaching potential donors for a wide range of conservation
efforts, from protection of single species to preservation of entire
ecosystems, as in Palau. The capital
raised may well be small compared to more traditional funding mechanisms, such
as via governments or larger foundations.
However, project managers say the benefits of a campaign also include
raising awareness of the conservation efforts.
It can be a way to reach a new – and global – audience and inspire more
people to support the project goals and engage with their own networks to
spread the message more widely.
